Ed Ruscha
(1937
)

Hollywood Fruit-Metrecal, 1971

Silkscreen with grape and apricot jam and metrecal; Artist's Proof

42 × 15 in

 15 x
 42

 in

 38.1 x
 106.68

 cm

Price: $85,000 USD

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$122,000

plus shipping & taxes


About the work

American artist Ed Ruscha created his iconic Hollywood series using some of the unconventional mediums he began to favour in the 1970s: fruit jams and the diet drink Metrecal. The result is a soft, almost pastel background against which the famous Hollywood sign stands out, though the iconic visual is removed from its usual scrub brush hills and other Californian flora. Stretching nearly four feet across, the print envelops the viewer’s peripheral, offsetting the minimalism of the visual with the vastness of the implied skyline.

Artist’s proof. Pencil signed, dated, and numbered.

Medium Prints
Signature Signed
Frame Unframed
Condition Excellent
Seller Professional
Location USA
Provenance Private Collection, USA

Ed Ruscha

American
(1937
)

Edward Ruscha has played a significant role in American art since the 1960s, when his work first gained prominence as part of the West Coast Pop Art movement. Over time, he developed a unique style that integrates words and images within a single composition, creating a dynamic interaction between visual and verbal elements. The words in his art often evoke mental images that challenge or contrast with the visual content, adding layers of meaning.

Born in Omaha, Nebraska, in 1937, Ruscha spent his formative years in Oklahoma City before relocating to Los Angeles, where he studied at the Chouinard Art Institute from 1956 to 1960. By the early 1960s, he had made a name for himself with his paintings, collages, and prints, as well as his affiliation with the Ferus Gallery group. This collective included other notable artists such as Robert Irwin, Edward Moses, Ken Price, and Edward Kienholz. Ruscha became widely recognized for his use of text in paintings and for his innovative photographic books, all reflecting the playful irreverence of Pop Art.

Ruscha’s ability to transform the mundane into something meaningful sets his work apart. He often reduces his subjects to their bare essentials, with places and structures appearing as simple shadows. His fascination with language drives much of his art, as he explores how words can suggest meaning without depicting it visually. Text frequently dominates his canvases, clear in presentation but deliberately ambiguous in interpretation.

In 2000, the Hirshhorn Museum and Sculpture Garden in Washington, D.C., held a major retrospective of Ruscha’s work, which later toured the Museum of Contemporary Art in Chicago, the Miami Art Museum, and the Modern Art Museum of Fort Worth. The following year, he was elected to the American Academy of Arts and Letters. Over his decades-long career, Ruscha’s work has been exhibited internationally and is part of major museum collections worldwide. His public commissions include murals for the Miami-Dade Public Library (1985 and 1989) and the Great Hall of the Denver Central Library (1994–95). He is represented by Gagosian Gallery in Los Angeles and Leo Castelli Gallery in New York. In 2004, the Whitney Museum of American Art held a retrospective of his drawings titled Cotton Puffs, Q-tips®, Smoke and Mirrors: The Drawings of Ed Ruscha.

In 2005, Ruscha was chosen to represent the United States at the Venice Biennale, following recommendations from curators and directors of prominent American museums, including the Guggenheim Museum, the Hirshhorn Museum, the San Francisco Museum of Modern Art, and the Whitney Museum. He selected Linda Norden, Associate Curator of Contemporary Art at the Fogg Art Museum at Harvard University, to curate the exhibition, a decision approved by the U.S. Department of State.

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